What's New With Bullhorn Automation?
For the latest updates to , visit Bullhorn's Product Releases page and filter for "Automation". Here are some highlights for 2024.
Phone Number Requirement for Meeting Scheduling
What’s new?
Bullhorn Automation users who utilize the automation calendar now have the option to require a phone number from contacts when scheduling meetings.
Why does it matter?
This new feature ensures that recruiters will have a verified phone number included in the meeting details. By requiring a phone number at the time of scheduling, it eliminates the need to search for contact information in the ATS, streamlining the process and improving efficiency.
New Email Template Features
What’s new?
We have added several new tools to the email builder to enhance its functionality and provide more flexibility for customers when creating emails. These features are particularly valuable for marketing teams aiming to improve the layout of their email campaigns to prospective candidates.
New Features:
Table Block: Create and customize tables within your emails for better organization and presentation of information.
Dark Mode Preview: Preview how your emails will appear in dark mode to ensure optimal display across different devices and settings.
Reverse Stacking Order on Mobile: Control the order in which elements stack on mobile devices, allowing for a more tailored and engaging mobile viewing experience.
Row Vertical Alignment: Adjust the vertical alignment of content within rows to achieve a more polished and visually appealing layout.
Why is it important?
These enhancements provide significant value by offering more design flexibility and control over email layouts. Marketing teams can now create more organized, visually appealing, and device-responsive email campaigns, leading to better engagement with prospective candidates.
Recipient Validation
What's new?
Our logic has been updated with a third party email validator to improve our accuracy on which recipients get flagged as “not mailable.”
Why does it matter?
Historically when we received a status from the email validator as a recipient with a high potential for opting out, we would flag the record as "not mailable” to help sustain the integrity of the customer domain. After further partnership with these third party email validators, we have updated our logic to not flag these records as “not mailable” since the recipient hasn’t actually opted out themselves. Now when we receive a status update from the email validation that points to a high potential for them opting out, we will still process that email to the recipient in which they can opt out themselves.
Universal Date/Time Conversions
What’s new?
You can now configure Merge Tokens to utilize Universal Date/Time for Emails, Texts, and Engagements
Using Automation to interact with Candidates and Clients. Typically done through Survey and chatbot. (Surveys/Chats). This will apply to Appointment Time and Submission Interview Time
Why does it matter?
The ability to configure your communications with different standardized date and time formats allows you to engage your recipients in international markets in multiple regions.
How do I enable this?
- Navigate to .
- Click the Edit button on the General Setting modal.
- Under Date Format, choose one of the two different Universal Date/Time options:
- YYYY/MM/DD 24hr
- YYYY/MM/DD 12hr AM/PM
WCAG Enhancements for Chat Engagements
What’s new?
Chat Engagements have been enhanced based on compliance best practices. For example, chats can now be completed by users who need screen readers or require keyboard navigation. This allows our customer base to better accommodate chat recipients with certain disabilities and avoid any regulatory fines applied to a specific geographic region.
Bullhorn Automation engagement questions are supported with the most commonly used screen readers. Two suggested screen readers: JAWS and VoiceOver. For the best survey and chat experience, we recommend using one of our supported browsers; Firefox, Chrome, Safari, and Edge.
Why does it matter?
This update ensures accessible use of these functions by a broader range of survey recipients.
Updated Jobs Match Settings to Include Quality Criteria
What’s new?
A minimum score requirement for semantic match can be set to ensure that only jobs that meet your quality configuration are sent to candidates. Although job matching previously prioritized high-quality matches, subpar matches would be sent if higher-quality matches were not available. Now, if there are no job matches that meet the required quality, the system will not send the email to the candidate, only matches meeting your criteria are being sent on your behalf.
Logic added:
If a Job is under the criteria setting, then don’t create the match and or include in the email
Why does it matter?
This will ensure that candidates are only receiving jobs that meet specific criteria and are not being sent bad matches.
How do I enable this?
The minimum score has been set to null for all customers currently using semantic match. This can be changed in .
Reports To Field on Users
What’s new?
The Reports To field can now be utilized for Send Notification and Send Email steps in automations.
Why does it matter?
This unlocks the ability to route notifications to managers, for example, notifying the recruiting manager if a candidate submits a low NPS Net Promoter Score. A metric used to measure customer satisfaction, loyalty, and enthusiasm. rating regarding their recruitment experience.
New Automation Step: Add Credential Requirements to Specific Jobs
What’s new?
A new Automation Step has been added that will add credential requirements to jobs that meet a specific criteria. This step can be used to:
- Add a Credential A record of qualification and/or clinical practices history. Example for Light Inustrial: Fork Lift Certification
Example for Healthcare: Nursing License Requirement
- Replace a Credential Requirement
- Clear Specific Credential Requirements
- Clear All Credential Requirements
Why is it important?
Using this Automation step will reduce the number of manual steps needed to manage credential requirements on jobs in the Bullhorn ATS.
How is it enabled?
This feature is added as part of the Credentialing enablement. To have Credentialing enabled create a support ticket.
Support for ATS Leads Entity
What's new?
We have released support for the Bullhorn ATS Lead entity.
Why is it important?
This allows customers to easily cultivate lead engagement through automation that is crucial for business development. With the ability to build and deploy Lead engagement campaigns as well as data hygiene projects through automations, clients are able to qualify leads faster while maintaining an effective database and gain more confidence in their sales and recruitment efforts.