Email Options

Overview

This article contains information on each of the options available when creating an email, and which to choose.

Email Options

Creating a new email in Bullhorn Automation allows you to select from a few options:

• From an Existing Email: If you've already designed a template for a specific campaign and are planning to building something similar, this is usually a good option. Even if you are going to make dramatic changes, it's usually easier to edit your existing message than start from scratch. 
• From Template: If you've designed and saved a template, it will be saved here. If you haven't, you can go to the library and create one from a Bullhorn Automation base template to use in this section. 
• From Scratch - Drag and Drop: If you want to build a visual newsletter from scratch, you can use this. However, if this is the first time you are building it, you might consider building it from your library so you can save it as a template. 
• From Scratch - Plain text: This is a good option if you'd like a message that will appear to have been sent directly from the recruiter. 
• A/B Test A method of comparing two versions to determine which one performs better, such as which subject line, sender, or content performs better.: This is the best option for testing the effectiveness of two emails and automatically selects the winner of a specified winning metric. For more information on this option, see A/B Testing.

If you choose either of the first two options, you can choose the email you'd like to start with. If you choose any of the other options, you'll be taken directly into the email builder. For help building your email, see Getting Started with the Email Builder.