Package: MassMail / MailGun

What is MassMail Analytics?

Being a good marketer means knowing the data behind each engagement campaign you deliver to a respective Short List. The MassMail Analytics View provides you with analytics about all of the emails that you have sent to a given Short List. MailGun is a paid service which allows you to easily send many emails at once. Our MassMail integration is a free integration that we built for customers who subscribe to MailGun. We have improved our integration to allow you to send up to 6000 emails at once and to view analytics within your Short Lists.

Note: The MassMail Analytics View is only available if you are using our MailGun integration.

If you are using our MailGun integration, you can access the MassMail Analytics View at any time by clicking the MassMail Analytics tab.


Summary

The Summary View provides summary information for all emails that were sent out from this Short List. To access the Summary View, click the Summary button from within the MassMail Analytics View.

The Summary View contains the following information:

  • Total Recipients - The total number of emails that have been sent.

  • Delivered - The percentage of all emails that were delivered.

  • Opened - The percentage of all emails that were opened.

  • Bounced - The percentage of all emails that bounced.

  • Unsubscribed - The percentage of all emails that were unsubscribed.

Detailed

The Detail View provides information about each email that you have sent through MailGun. To access the Detail View, click the Detail button from within the MassMail Analytics View.

The Detail View contains the following information for each email that you sent:

  • Engagement Program - The date and time that the email was sent.

  • Email Template - The email template that was used.

  • Total Recipients - The number of recipients.

  • Delivered - The percentage of emails that were delivered.

  • Opened - The percentage of emails that were opened.

  • Bounced - The percentage of emails that bounced.

  • Unsubscribed - The percentage of emails that were unsubscribed.