Support for Additional Placement Entity Fields
Metrics
What’s new?
We’ve upgraded the Placement Entity Model in Analytics to our more flexible Generic Entity Model. With this update, you can now use 80 additional Placement-related fields when creating metrics or applying filters. This was previously limited to just 28.
Why does it matter?
This upgrade significantly expands the Placement data available in Analytics, allowing you to tailor insights to your specific needs. It enables deeper, more precise analysis, reduces reliance on Support, and unlocks powerful use cases that weren’t possible before.
This is part of the BA 2025.6 release. Click here for release calendar details.
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