Support for Gender Identity Field in Bullhorn for Salesforce

Settings

What’s New?

Bullhorn for Salesforce now supports the Gender Identity field on the Contact object. This enhancement allows users to sync and map this new field within Bullhorn Automation.

Why Does It Matter?

  • Enhanced Personalization: With access to the Gender Identity field, users can tailor marketing campaigns more effectively and inclusively.

  • Seamless Integration: The field can be enabled directly in Bullhorn Automation through Integration Settings and mapped using the Automated Import Configuration Tool.

  • Automatic Availability: No additional setup is required beyond enabling and mapping the field, simplifying adoption and reducing configuration time.

How to Enable It

This is an automatic update. If you are already using the Gender Identity field on the Contact object in Salesforce, follow these steps to enable it in Bullhorn Automation:

  1. Navigate to Integration Settings in Bullhorn Automation.

  2. Enable the Gender Identity field to sync from Salesforce.

  3. Open the Automated Import Configuration Tool.

  4. Map the Gender Identity field to a custom field in the Automated Import Configuration Tool.

Once configured, the field will be available for use in your automated workflows.

This is part of the BHA 2025.7.1 release. Click here for release calendar details.