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Audience: Administrative Users

Google Analytics Enablement Guide

Overview

For clients looking to understand how users interact with the different Bullhorn features, measure adoption, and help drive the right behaviors to maximize ROI, Bullhorn provides integration for Google Analytics. The following information will guide clients already using Google Analytics with Bullhorn through the upgrade process, as well as provide complete setup instructions for new clients. The pre-requisites for this are:

• You must be on Novo.
• You must have an account with Google Analytics.

Before You Begin

Beginning in March 2023, for clients with an existing UA account, Google will automatically create a new GA4 property. You can opt out of having the new property automatically created if you choose, and manually create the property yourself.

• You will see slight changes to the interface after the switch to GA4, but the overall impact will be minimal.
• You will be required to provide your new GA4 property to Bullhorn Support to update the Corp Setting so that your data can be sent to your new account.

Setup

If you did not opt out of the automatic property creation by Google you will not need to complete the steps under the Google Analytics 4 Key section, however, you will still need to complete the Custom Dimension set up in order to track the data from Bullhorn and provide the new property to Bullhorn Support.

To locate the new GA4 property:

1. Select Data Streams and locate the Measurement ID (G-xxx code).
   • The code must begin with G to work.
     

If you did opt out of the automatic property creation by Google andBullhorn users who are new to using the Google Analytics integration will need to complete all steps outlined in the next section below.

Client Configuration Steps in Google Analytics

Google Analytics 4 Key

1. Sign in or set up a Google Analytics account.
   • Go to Google Marketing Platform Analytics and choose Sign in to Analytics or choose Start for Free to create an account.
2. To create a Google Analytics 4 Key (Google Analytics 4 API Key), open Admin tools from the gear icon in the left side bar.
3. From the Admin tab, choose Create Property from the second column.
   
4. Populate the Property Details section and then click Next.
5. Locate the Measurement ID (G-xxx code), under Data Streams, and provide the code to Bullhorn Support.
   • The code must begin with G to work.
     

Custom Dimensions

A dimension is a descriptive attribute or characteristic of an object with different values. For example, a geographic location’s dimensions are Latitude, Longitude, or City Name. Values for the City Name dimension are San Francisco, Berlin, or Singapore. For Bullhorn the location’s dimension is Department and the values are the user’s primary department.

1. Locate the Custom Dimensions screen by opening Admin tools, from the gear icon in the left side bar.
2.  From the Admin tab, locate the G-xxx Property from the second column.
3.  Select Custom Definitions, then click New Custom Dimension to open the Add Custom Dimension form.
   
4. Use the table to create these nine dimensions: 
   

   Custom Dimension Name	Scope	Description	Event Parameter
   Corporation ID	Event	Corp ID	corporationId
   Private Label ID	Event	PL ID	privateLabelId
   Master User ID	Event	Master User ID	masterUserId
   Corporation Name	Event	Corporation Name	corporationName
   Name	Event	First Name, Last Name	name
   userId	Event	Local User ID	userId
   Application	Event	Novo or S Release	application
   User Primary Department	Event	User Primary Department	userPrimaryDepartment
   Usertype	Event	Usertype	userType

5. Copy the Custom Dimension from the table.
6. Set Scope to Event and Event Parameter to the corresponding selection listed in the table.
7. Click Save.