Package: Inquiries, Job Opportunities

What is the difference between New Business and Job Opportunities?

The Jobscience application already supports a precursor to Job Opportunities in the form of a New Business or Inquiry Object. Like Job Opportunities, these records can be converted into Job Orders, Accounts, and Contacts as well. So what is the difference between New Business and Job Opportunities? Why do you need both and when do you use each?

What is the Difference Between New Business and Job Opportunities?

The simple answer is that New Business Objects are designed to mimic “Leads” in the generic sales automation world. A lead contains a minimum amount of information, just enough to capture the contact information and basic description of the need.  Inquiries start out unqualified, usually from a company you have not yet dealt with. Some salespeople call these “suspects” since nothing about the deal has been verified yet. They are usually captured from trade shows, web sites, or social media promotions.

We recommend that you continue to use New Business Objects to capture your New Business, just as you would use Leads. For the initial deal with a new client, you may find it makes sense to continue using the New Business Object to the point where you close the deal. You can then create the Account, Contact, and Job Order Directly. For all subsequent opportunities with existing clients, we recommend using Job Opportunities.