Glossary

The following is a list of terms used in Bullhorn Automation

A
• A/B Test
  A method of comparing two versions to determine which one performs better, such as which subject line, sender, or content performs better.
• AI Auto Match
  Uses AI to match Candidates to Jobs
• AI Job Match
  Uses AI to match Jobs to Candidates.
• Automation Branching
  Create multiple actions without building multiple automations. Often used in if then scenarios.
• Automation Type
  When selecting an automation type, there are two options: Standard and Center on Date Field. The Standard option means that the list(s) alone will control who enter the automation. The Center on Date Field option, in addition to list criteria, controls entrt based on a relative date.
B
• BHA Score
  Bullhorn Automation, identified a candidate's/contact's level of engagement based on their interactions with your automated messages and website.
• Blueprint
  A prebuilt template in Bullhorn Automation for commonly used automations.
C
• Compliance Manager Dashboard
  The Compliance Manager Dashboard is a centralized location for storing, tracking, and sharing candidate credential information. This feature streamlines the credentialing process that allows Credentialing Specialists to keep track of the requirements needed for candidates to start a placement and quickly identify areas of non-compliance in a single area of the ATS.
• Credential
  A record of qualification and/or clinical practices history. Example for Light Inustrial: Fork Lift Certification Example for Healthcare: Nursing License
• Credential File Attachment
  A file uploaded to a Candidate record or to a Candidate Credential that provides proof that they are qualified to do the Job
• Credential Overview Card
  The Credential Overview Card is available on the Placement and Candidate overview tab. Using the information on this card, recruiters, compliance managers, and credentialing specialists can swiftly determine whether the necessary credentials have been obtained for a placement. The Credential Overview Card consists of a Progress Bar and Status Buttons. Progress Bar: Uses a calculation of the total number of required credentials for the Placement and the count of Candidate credentials in a status (defined by the credentialStatusSettings PLA) to display a visual representation of the credentialing progress. Status Buttons: Shows a visual count of credentials for each defined status group.
• Credential Requirement Group
  Credentials that are commonly used together and can grouped to place multiple credential requirements at a single time. If configured, these can be added to Company records and flow down to associated Jobs and Placements.
• Credential Requirement List
  The Credential Requirement list is a the centralized location to view all Credential Requirements in the database, regardless of status, that are tied to Candidates and Placements.
E
• Engagements
  Using Automation to interact with Candidates and Clients. Typically done through Survey and chatbot.
• Entity Type
  Bullhorn Automation has six entities that can be utilized for Automations, List, and Engagements. They are: Candidates, Sales Contacts, Leads, Submissions, Placements, and Jobs.
H
• Hard Bounce
  An email that cannot be delivered for a permanent reason, such as an email or domain name that doesn't exist.
• High-priority Automation
  Enabling this setting ensures that changes and step actions in this automation occur before other actions in your automation.
L
• Lists
  A collection of ATS records that meets specified criteria, such as a scheduled end date or a low NPS response.
M
• Merge Tags
  Merge tags enable the use of Bullhorn ATS or Bullhorn Automation imported data to populate content. They are utilized in emails, notifications, and text messages where applicable.
• Metric
  Records of your automation data in aggregate (all automations that have steps completed within a timeframe) or in summary (a filterable breakdown of automation data).
N
• NPS
  Net Promoter Score. A metric used to measure customer satisfaction, loyalty, and enthusiasm.
O
• Owner Assignment Rules
  Rules which can be created to assign the most suitable owner to each contact. This ensures that every contact is managed by the right person.
P
• Placement Requirements
  Placement Requirements are Placement Credentials that are required for a job or placement. If configured, these can be added to Company records and flow down to associated Jobs and Placements.
R
• Re-Entry Setting
  Re-Entry Settings allow you to control how frequently a contact can enter the automation.
S
• Semantic Match
  Bullhorn Automation leverages AI to match up jobs and candidates. It evaluates the similarity between job postings and candidates by analyzing factors such as Title, Location, Specialities, etc.
• Smart Token
  Provides users with the ability to create their own dynamic merge tags and associations, additionally it is possible to add users to be notified that are not in your Bullhorn ATS.
• Soft Bounce
  An email that cannot be delivered due to a temporary reason, like the message being too large.
• Staggered Start
  This feature allows you to stagger the start of your campaigns over several days. Instead of sending all your emails at once, they will be evenly distributed over the selected number of days.