Amplify Outreach

You need Bullhorn Amplify Edition to use this feature.

Amplify Outreach lets you create targeted, personalized outreach campaigns for individual contacts or candidates in Bullhorn ATS, powered by Bullhorn Automation and AI-driven content creation.

With Amplify Outreach, ATS users can provide key details and let the Large Language Model (LLMClosed An AI language model (or LLM) is a system trained on large amounts of text that can read, interpret, and generate human-sounding language. Amplify uses one to read your Bullhorn records and produce output based on the prompts you configure. It does not search the internet or access outside data on is own. It only works with what you give it.) generate tailored emails or texts/SMS for each candidate or contact, or for a selected group of records. Each message can be reviewed and edited before sending, enabling hyper-personalized communication with minimal manual effort.

How Amplify Outreach Works

Amplify Outreach connects Bullhorn Automation and ATS so you can build, personalize, and launch outreach campaigns directly from candidate or contact records, the Amplify Overview, or the new Candidate list (candidates only).

  1. Build the Automation

    In Bullhorn Automation, create an automation that includes Send Email or Send Text steps and select Allow in Amplify from the settings.

    Emails must use plain text and include clear instructions for the LLM to personalize the content. Other steps such as Add Task and Add Wait can also be included.

  2. Initiate Outreach

    In Bullhorn ATS, launch the automation from the Amplify tab on a contact or candidate record, or from your Amplify Overview or the new Candidate list to enroll multiple records at once.

  3. Review Steps

    The LLM generates draft messages based on your automation setup and record data. Before launching, you should review, edit, and approve each message. You can also preview or modify Task and Wait steps to fine-tune your workflow.

  4. Launch the Automation

    When you’re ready, start the automation. The selected candidate or contact will progress through the campaign with the personalized content and pacing you’ve configured.

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