Amplify Outreach Use Cases

Amplify Outreach lets you launch personalized, Amplify-powered outreach campaigns directly from Bullhorn ATS, with recruiter oversight built in at every step. It's designed to complement standard automation rather than replace it — bringing LLM An LLM, or Large Language Model, is a deep learning model that has been pre-trained on vast amounts of data and is used to power generative AI.-generated personalization and user approval to the scenarios where those things matter most.

Below are some of the most impactful ways to use Amplify Outreach, along with tips to get the most from each approach.

Pursue Hard-to-Reach Candidates

Sometimes you identify a strong candidate but can't get them to respond. Following up repeatedly without a system in place is time-consuming and easy to let slip.

Standard automation isn't aware of individual context, so it can't help the way a recruiter-initiated campaign can. Use Amplify Outreach to launch a tailored follow-up sequence directly from the candidate's record. You can review the generated messages and adjust the tone or content to reflect your previous contact — a voicemail you left, a role you're working, or a conversation from some time ago.

Tips:

• Use wait steps to space your messages naturally — for example, a next-day follow-up after the first message, then a slightly longer gap before the final attempt.

• Reference the specific role or reason for reaching out so the messages feel purposeful rather than generic.

Pitch a Candidate to Hiring Managers

When you have a strong candidate to represent proactively, getting in front of the right hiring managers quickly can make the difference between a placement and a missed opportunity. Drafting individual pitches is time-consuming, but a templated broadcast message rarely gets a response.

Use Amplify Outreach to send a candidate pitch campaign to a group of relevant contacts. Amplify can reference the candidate's background alongside each contact's company and likely hiring needs, producing messages that feel considered rather than copied. You review the content before anything is sent, so you stay in full control of what goes out under your name.

For best results, build your list of target contacts using Amplify Chat — search for hiring managers at relevant companies, add them to a tearsheet, then launch your campaign. See Amplify Chat Use Cases for more detail on this workflow.

Tips:

• Keep the pitch concise.

• Include a clear call to action — for example, an invitation to reply if they have relevant roles coming up, or a link to book a call.

Re-engage Candidates Who Have Gone Cold

Your database contains candidates you've worked with in the past who may now be ready for their next move but haven't heard from you in a while. A message that acknowledges the previous relationship and references their background is far more likely to get a response than one that reads as a bulk send.

Use Amplify Outreach to launch a re-engagement sequence for a targeted group. Amplify can draw on each candidate's skills, last role, and previous activity in your system to produce messages that feel relevant to them individually, even across a larger group.

Tips:

• Use Amplify Chat or a saved search to identify candidates who meet your criteria — for example, those active in the last 12 months but with no recent engagement — and add them to a tearsheet before launching.

• Pair this with Amplify Enrich to ensure records are up to date before the campaign goes out, so Amplify is working from accurate information.