Bullhorn Automation Score Overview

Overview

The Bullhorn Automation score helps you quickly identify the most engaged contacts in your ATS. It is calculated based on how much they’ve interacted with your messages and website.

Contacts who have done very little will have a low score, and those who have done more will be higher. Opening emails scores a few points, clicking links will get more points, and viewing jobs or buying signals will score even higher. Generally, a score over 75 means the contact or candidate is engaged.

A Candidate or Sales Contact's score is only added to your ATS if they have Bullhorn Automation activity. This can be an email open/click, a page/job view, or a job apply. By default we assign either a Bullhorn Automation score of 50 or 40 (more details below), and that number is only updated and added to your ATS when Bullhorn Automation activity is captured.

How Scores are Calculated

The weight of each action is a percentage increase to the score. The exact formula is more complicated than just multiplying an existing score by a percentage, but the percentages listed below show how much impact one action has compared to another.

Contacts start with a score of 50 if they have had a note added within the last 6 months. If it has been longer than that, their score starts at 40.

  • Opening a message: 20%
  • Clicking a message: 20%
  • Viewing a page (not a job): 15%
  • Viewing a job: 30%
  • Applying to a job: 75%
  • Viewing an "Action" page: 30% (client contacts only)
  • Viewing an "Interest" page: 75% (client contacts only)
  • Opting out: Score changes to a 2
  • Hard bounce: Score changes to a 1
  • 150 days without a note: - 20% 

Examples:

A Candidate you haven’t spoken to in a year gets your email and look at two jobs.

  1. The starting score is 40.
  2. They open your email: Score is now 48.
  3. They click on the email: Score is now 57.
  4. They view a Job: Score is now 74.
  5. They view a second Job: Score is now 96.

A candidate gets your email and start to apply.

  1. They open your email: Score is now 60.
  2. They click on the email: Score is now 68.
  3. They view a Job: Score is now 78.
  4. They apply to the Job: Score is now 95.

A candidate gets your email, reads one of the articles, and is then inactive for 6 months.

  1. They open your email: Score is now 60.
  2. They click on the email: Score is now 68.
  3. They view an article: Score is now 72.
  4. They are inactive for 150 days: Score is now 66.

A contact you haven’t talked to in over a year clicks the “Contact Us” button in an email.

  1. They open your email: Score is now 52.
  2. They click on the email: Score is now 62.
  3. They view your Contact Us page: Score is now 90.

Finding the Average Bullhorn Automation Score

You can find out the average engagement score for a group of contacts or candidates by exporting data from Bullhorn ATS. For example, you might want to find out the average engagement score for sales contacts with a specific status. The easiest way to do this is to set up a list view to display everyone with a certain status, and include Bullhorn Automation Score as a column in the list. Next, export that list to .csv and open it in Excel, where you can calculate the average Bullhorn Automation score for those records.