Content Sources

Content Sources in Bullhorn Automation enable you to embed articles or blog posts directly into your emails, ensuring fresh and engaging content every time you build a campaign.

Adding Content Sources

1. Navigate to the Library from the left side menu and select the Content Sources tab.
2. Click +Add Content Source.
3. Select from the following options:
   • Add Your Own Feed: Add your site or favorite RSS feed for fresh content every time you open the email builder.
   • Bullhorn Automation Collection: Easily add content from popular sites within an array of categories.
     • When using this feature, you'll see a categorized list of available feeds. Click the Add button next to the feeds you want to use.
4. After selecting to Add Your Own Feed, create a name for the feed and enter the URL.
5. Click Save.

Adding RSS Feeds in the Email Builder

RSS feeds appear as content blocks in the Rows section of the Email Builder. Dragging a feed into your email automatically embeds the latest articles, saving time and adding fresh content to your design.

Adding Images to a WordPress RSS Feed

Including featured images in your WordPress RSS feed can significantly enhance the visual appeal of your emails, making them more engaging and professional. Here’s how you can ensure your images appear correctly in your RSS feed.

Options for Adding Featured Images

By default, WordPress RSS feeds do not include featured images. To include images, you can use one of the following methods:

Option 1: Add Code

If your IT team is comfortable adding light coding, insert the following snippet into your WordPress theme’s functions.php file:

```function featuredtoRSS($content) {
global $post;
if ( has_post_thumbnail( $post->ID ) ){
$content = '<div>' . get_the_post_thumbnail( $post->ID, 'medium', array( 'style' => 'margin-bottom: 15px;' ) ) . '</div>' . $content;
}
return $content;
}
 
add_filter('the_excerpt_rss', 'featuredtoRSS');
add_filter('the_content_feed', 'featuredtoRSS');

Option 2: Use a Plugin

Alternatively, install a WordPress plugin such as:

• Featured Images for RSS Feeds
• RSS with Images

Option 3: Manually Upload Images

If you prefer not to alter your WordPress setup, manually upload images to the File Manager in Bullhorn Automation.

See Add Images, PDFs, or Documents to a Bullhorn Automation Email for detailed instructions on using the File Manager.

FAQs About Library Content Sources

Can Bullhorn Automation trigger an email when a new blog post is added?

Bullhorn Automation does not directly integrate with websites to trigger emails based on new blog posts. Instead, it scrapes the content for embedding into emails. This content cannot be used dynamically.

Is there a charge for using RSS feeds?

No, there is no charge. Clients can use any publicly available RSS feed added to the Content Sources area.

Where is the recipient taken when they click on RSS content in an email?

When a recipient clicks a link to RSS content, they are directed to the original source's website. This approach avoids copyright infringement concerns.