Technology Setup for Bullhorn Automation

To get the most out of Bullhorn Automation, you'll need to complete a few one-time setup steps that connect your existing systems that include your website and email domain.

Depending on how your organization is structured, you may need help from your web or IT team. Below are the main setup areas, who typically handles them, and links to the relevant guides.

Website Tracking

Who typically handles this: Your Web Admin or Marketing Team

Why it matters: Website tracking allows Bullhorn Automation to log visitor behavior (like job views or page visits) and trigger automations based on that activity.

Steps to complete:

• Add the Bullhorn Automation tracking script to your website’s header.

• Set which URLs count as key events (e.g., job views, applies, contact page visits).

Email Domain Authentication

Who typically handles this: Your IT Team or whoever manages your DNS provider (GoDaddy, Cloudflare, Name.com, etc.)

Why it matters: Authenticating your domain ensures Bullhorn Automation emails are trusted by recipients and less likely to be flagged as spam.

Steps to complete:

• Add provided CNAME records to your DNS settings.

• Confirm successful verification in Bullhorn Automation.