Unsubscribe and Opt Out Settings

Welcome to the Unsubscribe and Opt-Out Settings resource center. Here, you’ll find information on managing unsubscribes and opt-out processes to best suit your company’s compliance and communication needs. Bullhorn Automation offers specialized features to help clients maintain control over email communication preferences, including:

• Managing Unsubscribes via Your Website: This feature enables clients to redirect unsubscribe management to their website, reducing accidental opt-outs while maintaining compliance.
• Send Messages Even if Opted Out: This feature allows clients to send essential, transactional emails to contacts who have opted out of marketing communications in Bullhorn Automation. These emails are exempt from the usual unsubscribe requirements, as they are not considered marketing messages. Please note that this functionality is subject to strict guidelines, and is only available upon written client approval and by special request. Clients using this feature must comply with applicable laws and regulations governing email communications.

Explore the detailed articles below to learn more about each feature, including setup instructions, compliance considerations, and enablement processes.

Documentation in this Section