Website Tracking

Overview

Bullhorn Automation allows you track everything your contacts are doing on your company's site. It also makes it easy to distinguish between actions like browsing blogs and news on your site from the pages that represent "buying" behavior, such as viewing jobs or viewing the Contact Us page. This article explains how to set up and edit your website tracking in Bullhorn Automation.

Setting Up Website Tracking

1. To view and edit your website tracking, go to SETTINGS > Website Integration  > Website Tracking > Edit.
   

2. Once you click on Edit a window will open to the right that allows you to enter your domain and copy the HTML tracking code in step 2). Only copy the code after you've entered in your domain.

3. The copied HTML code should then be sent to your IT contact or Website Administrator or you can add it directly to your site header. It should be entered into the header which displays on every page. If your jobs are listed on a separate domain, you will need access to that domain to enter the tracking code there as well.

4. Although you can only enter a single domain in step 1) Website Domain, this is just for testing purposes; you can enter the Bullhorn Automation tracking code on as many sites as you'd like, you'll just change the domain to test it on each. 

   Click Save. We'll cover step 3) within the Website Tracking window in a moment.
   

   After you've entered the tracking code into your site, every time you come back to Bullhorn Automation, you'll see that it is automatically tested to ensure that it is entered properly to track job views:

   

   Now that we are sure the code is entered properly, we can set it up to track certain pages.

   

   If you can't get your website to verify, then check out our Website Tracking Troubleshooting article.

5. Click Edit again and go down to step 3). There, you'll see where you can track a number of types of activities. Bullhorn Automation tracks website activity via an invisible pixel attached to Bullhorn Automation emails. Once a candidate or contact opens this email, the pixel can download and they will be eligible for website tracking.

   • Job Views - You will want to track any pages that show jobs. People often set up automations to notify recruiters when a job is viewed and also track job views as a key performance metric. Just enter the text that is contained on your job pages. 
   • Apply - This is usually the first page that someone goes to in your application process. This can also be a "click." This would be used if you want to track every time someone clicks the "APPLY NOW" button.
   • Action - This is often used to track when a sales lead takes a buying "action," such as looking at the "Our Services" or "Our Customers" type page. 
   • Interest - Similar to an "Apply," this is when someone goes the next level deeper and starts to express interest in your services. This is often the "contact us" page or another page that indicates they are interested in speaking with you. 

6. Once you click on Save, all those settings will be saved. You'll see a new box which allows you to enter URLs and click Verify to confirm everything is working as you'd expect. We recommend you actually visit that page on your site in a separate tab and copy the URL, then click Verify. This will go to your page and show you if it is tracking the individual pages as expected.
   

Overview of all Website Tracking settings: