Blueprints for Nurturing Talent and Sales Contacts
The Nurture Blueprints in Bullhorn Automation are designed to help recruiters and sales teams maintain ongoing engagement with candidates and sales contacts, ensuring strong relationships throughout the recruiting lifecycle. These blueprints automate key touchpoints, helping to reengage passive candidates, request missing information, and collect feedback, all while increasing redeployment and satisfaction rates.
Blueprints for Fostering Long-Term Engagement with Talent and Sales Contacts
Notify Candidate of New Job
Job Submissions
Automatically notify candidates about relevant new job openings.
How It Works: Automatically sends alerts to candidates about relevant new job openings based on their profile or previous interactions.
Why it Matters: Keeps candidates engaged and encourages them to apply for new roles, increasing the chance of quick placements and improving candidate satisfaction.
Capture Candidate Satisfaction
Placements
Send recurring surveys to gauge candidate satisfaction.
How it Works: Sends recurring surveys to gather feedback from candidates at key points in their journey (e.g., after placement, onboarding, or assignment completion).
Why it Matters: Helps recruiters monitor satisfaction levels, identify areas for improvement, and create a more positive candidate experience over time.
Redeploy Candidates via Text
Placements
Engage candidates nearing the end of their contract to increase redeployment rates.
How it Works: Automatically notifies the recruiter when a contract is nearing its end and initiates a text message to the candidate about new opportunities.
Why it Matters: Ensures candidates stay engaged and reduces the time between assignments, improving redeployment rates and reducing downtime for candidates.
Capture Missing Candidate Data
Candidates
Request updated information from candidates with incomplete profiles.
How it Works: Identifies candidates with incomplete profiles and sends automated surveys to collect missing contact information, skills, or other critical data.
Why it Matters: Ensures your database is complete and up to date, making it easier to match candidates to relevant jobs and improve operational efficiency.
Re-engage Passive Candidates
Candidates
Reconnect with candidates who have not been contacted recently.
How it Works: Automatically follows up with candidates who haven’t been contacted recently to maintain engagement and reignite interest.
Why it Matters: Helps recruiters reestablish connections with passive candidates and ensures they remain in the talent pipeline for future roles.
Re-engage Passive Sales Contacts
Contacts
Reach out to sales contacts who have not been engaged recently.
How it Works: Sends follow-up communications to sales contacts who have not been engaged recently, encouraging renewed interaction.
Why it Matters: Helps maintain relationships with sales leads, ensuring your team stays topofmind and open for future business opportunities.
Request Candidate Consent GDPR
Candidates
Automate requests for updated privacy consent to maintain GDPR compliance.
How it Works: Automates requests for updated privacy consent from candidates, ensuring compliance with GDPR regulations.
Why it Matters: Keeps your processes legally compliant and ensures candidates’ privacy preferences are respected.
Capture Sales Contact Satisfaction
Contacts
Send recurring surveys to measure the satisfaction of your sales contacts.
How it Works: Sends recurring satisfaction surveys to sales contacts to gather feedback and measure service levels.
Why it Matters: Provides valuable insights into the quality of service, helping your team improve interactions and strengthen relationships.
Happy Birthday!
Candidates
This blueprint automatically sends a birthday greeting to candidates, wishing them a happy birthday on their special day.
How it Works: The system identifies candidates with upcoming birthdays and triggers a personalized message to be sent on their birthday. You can customize the message to suit your brand’s tone, ensuring it feels warm and genuine.
Why it Matters: Wishing candidates a happy birthday fosters a personal connection, showing that your organization values them beyond just professional interactions. It’s a simple but effective way to build goodwill and strengthen relationships, increasing the chances of future engagements or referrals.
Redeployment Notifications
Placements
This blueprint notifies the recruiter when a candidate's contract is nearing its end and sends a feedback survey to the candidate after the contract is completed.
How it Works: As a candidate's contract approaches its end date, the system sends an automatic notification to the assigned recruiter, reminding them to take action for potential redeployment. After the contract is complete, a feedback survey is sent to the candidate to gather insights about their experience and identify opportunities for future placements.
Why it Matters: Redeployment is a key strategy to maximize candidate engagement and reduce downtime between assignments. By automating notifications and gathering feedback, recruiters can stay proactive in offering new opportunities to candidates before their contract ends. This increases redeployment rates and ensures a smoother transition between assignments, enhancing candidate satisfaction and retention.
The Nurture Blueprints allow your team to stay connected with candidates and sales contacts throughout their journey, providing timely communication, collecting valuable feedback, and ensuring that both talent and contacts are nurtured for future opportunities. By automating these touchpoints, recruiters and sales teams can focus on building deeper relationships while improving redeployment, satisfaction, and data quality.
For more details on other blueprint categories, visit the Blueprints Landing Page.