Merge Tags Explained

Overview

This article explains what you need to know about merge tags and where they appear in Bullhorn Automation.

Often, you may choose to personalize your communication with your candidates or clients. Merge tags allow you to use ATS or Bullhorn Automation imported data to populate your content. Merge tags can be used within the subject and body of an email, in notifications to your internal team, and in text messages (where applicable).

In order for Bullhorn Automation to populate merge tags, the fields within your ATS (or import) must be populated with data applicable to the merge tag. Records with no data for the listed merge tag will display a blank space in your communication.

List of Merge Tags

The merge tags listed below can be found in the following automation entity types: 

  • Candidate
  • Sales Contact
  • Submission
  • Placement
  • Lead

Submission-based

The merge tags listed below can be found in Submission-based automations:

Placement-based

The merge tags listed below can be found in Placement-based automations:

Job-based

The merge tags listed below can be found in Job-based automations:

Make sure to test your email/text/notification before turning on your automation to ensure the merge tags have the proper information listed from your ATS.