Customizing Email Elements

The ability to customize elements in the Bullhorn Automation Email Builder provides unparalleled flexibility for creating engaging and professional emails tailored to your audience. This guide dives into the specifics of customizing buttons, text blocks, HTML, social icons, videos, and more to help you take full advantage of these features.

Working with Text Blocks

Text blocks are the foundation of your email’s messaging.

Adding a Text Block

Drag a text block into your email template from the Content tab.

Using the Text Editor Toolbar

Click inside the text block to reveal a toolbar with options to:

• Change font family and size.
• Apply bold, italic, or underline styles.
• Align text or add bullets and numbered lists.
• Change text and background colors.
• Insert hyperlinks to drive engagement.
• Add Merge Tags Merge tags enable the use of Bullhorn ATS or Bullhorn Automation imported data to populate content. They are utilized in emails, notifications, and text messages where applicable..
• Add Special Links.

Special Links - Job Matching

The %JOB1% or other %JOB% merge tags can be used to dynamically populate job links based on the recipients profile.

• Semantic Job Matching: Pulls jobs using semantic matching algorithms.
  • This looks at what is in the settings section under website integrations.
• Default Job Matching: Pulls jobs from the Job Matching section in the recipient’s contact profile.

To find out more about Semantic match view the documentation in this section.

Apply Global Font Settings

When you set the Font Family to "Global Font", it will inherit the font family selected under the Settings tab. This allows you to change the font family for multiple elements at once just by changing that property in the Settings tab.

Customizing Buttons

Buttons are an essential element for creating clear call-to-actions (CTAs) that encourage recipients to engage with your emails.

Adding a Button

Drag a button from the Content tab into the Message Editing Stage and place it where your CTA will be most effective.

Customizing Button Properties

Clicking the button opens its properties in the Properties Panel:

• Text: Click inside the button and type concise, action-oriented language like “Apply Now” or “Learn More.”
• Link Type: Set the action, such as:
  • Opening a webpage (URL).
  • Sending an email (mailto:).
  • Making a phone call (tel:).
  • Sending an SMS.
• Style Options: Customize appearance by adjusting:
  • Width: Auto-adjust or fixed size.
  • Font: Select the font family, font weight, and font size.
  • Colors: Background and text colors.
  • Corner Radius: Rounded or sharp edges.
  • Padding: Spacing between the text and button edges.

  

Using HTML Blocks

HTML blocks allow for advanced customization and flexibility by enabling users to add custom code.

Adding an HTML Block

Drag the HTML block into the Message Editing Stage and paste your custom HTML or CSS code.

• Usage Guidelines:
  • Ensure the code is optimized for email platforms, as rendering varies.
  • Be cautious as unsupported code can cause display issues.
• Important Note:
  • This feature is intended for HTML experts.
  • Bullhorn does not fix or create custom HTML for clients.

For more guidance, see Using the HTML Content Block.

Adding Social Icons

Social icons connect recipients to your social media profiles and encourage further engagement.

Adding Social Icons

Drag the Social block from the Content tab into your email template.

Customizing Social Icon Properties

Click on the Social icon and open the Properties tab to adjust the following:

• Color: Match your brand’s colors.
• URLs: Add links to your social media profiles.
• Text: Customize the text displayed with each icon.

Limitations for Social Icons

Be aware of the following limitations:

• The icons themselves cannot be changed. To use custom icons, add them via an HTML block.
• Icons cannot dynamically populate based on recipient data.

Using Videos

Videos are a dynamic way to engage your audience, but embedding videos directly in emails is not supported due to technical constraints.

Adding a Video

Drag the Video block into the template and add a YouTube or Vimeo URL.

Why Videos Aren’t Embedded:

• Embedding reduces email client compatibility.
• Streaming videos within emails can lead to data consumption issues on mobile devices.
• Embedded video files negatively impact email deliverability.

Emojis

Emojis can add a touch of personality to your emails.

Adding Emojis

Insert emojis into text blocks to enhance engagement.