Best Practices for the Email Builder in Bullhorn Automation

These best practices help you design consistent, well-rendered emails in the Bullhorn Automation Email Builder and avoid common issues before they occur.

Best Practices

Default Logo Display

The email body automatically includes your company’s logo, configured in Settings > Company Settings > Email Branding. Ensure your logo settings are up to date for consistent branding.

Undo Changes and Edit History

Use the undo option in the bottom-left corner of the Email Builder to revert recent changes. You can also access the edit history to restore a previous version if needed.

Preview Frequently

Regularly preview your email in both desktop and mobile views to ensure all elements appear as intended. Use the preview function to catch potential rendering issues before sending.

Test Across Email Clients and Browsers

Emails could render differently on different browsers, email providers, and settings. Send test emails to different email clients (e.g., Gmail, Outlook) and view in multiple browsers to identify and resolve any inconsistencies in how your email renders.

Avoid Encoding Conflicts

Copying and pasting content from external programs can introduce hidden formatting that conflicts with the Email Builder’s encoding. Always paste as plain text and format directly in the builder.