LinkedIn Apply Connect Overview

This article outlines the LinkedIn ApplyConnect integration between LinkedIn and the Bullhorn Applicant Tracking Systems (ATS) for the purpose of syncing jobs from your Bullhorn account to your LinkedIn Company account and bringing applications back into Bullhorn.

This integration has two key features which require different license requirements:

  1. Sync Jobs to LinkedIn Corporate Site and direct candidate submissions into Bullhorn (Easy Apply) which requires a LinkedIn Agency Account with job slots.
  2. Applicant Insight on applicants within Bullhorn and LinkedIn Applicant feedback within LinkedIn requires a paid LinkedIn Recruiter account.

If LinkedIn RSC is enabled, Bullhorn Recruiters receive all the current benefits available in RSC for applicants that applied through Easy Apply.

Integration highlights include:

  • Near real-time job syncing between Bullhorn ATS and LinkedIn. For more: Job Syncing.

  • On the LinkedIn side, jobs synced from Bullhorn are Easy Apply-enabled, so candidates can efficiently submit.

  • Delivery of applicants from LinkedIn directly into Bullhorn ATS using Easy Apply through web responses. For more: Reviewing LinkedIn Web Responses.
  • Surface applicant insights in a LinkedIn Profile widget to help recruiters identify quality applicants faster. For more: LinkedIn Profile Widget.

    This requires a LinkedIn Recruiter license.

  • Automatic Applicant notifications through their ATS journey. For more: Automatic Applicant Notifications.

    This requires a LinkedIn Recruiter license.

Additionally, this integration: 

  • Is available for Novo and S-Release clients on Corporate, Enterprise, Talent, or Healthcare editions.
  • Has no cost from Bullhorn's end.
  • Specific LinkedIn licensing requirements may apply based on enabled features. For additional details, navigate to Jobs from search and staffing companies FAQ.

To enable this feature, please contact Bullhorn Support.

Job Syncing

While this integration is a two-way sync, Bullhorn is the primary system of record. Any changes to Bullhorn jobs sync to LinkedIn, including closing job postings.

'Publish' or 'unpublish' triggers the synchronization or removal of the job from the job board.

LinkedIn requires that Bullhorn Jobs have certain fields populated to be eligible to sync. These job fields are:

Bullhorn Field Field Description Is this Field Required for the Record to Sync with Linkedin?
Job ID The job's unique identifier in Bullhorn. Yes
title The Bullhorn job name. Yes
Public description The custom public description of the job (minimum 100 characters). Yes
isOpen The current state of the job (Open or Closed). Yes
createdAt The date the job was created in Bullhorn. Yes
City/State OR City/Country The geographic location of the job. Yes
Country Code The country code of the job. Yes
Zip Code The postal code of the job. Yes

skills

The description of desired skills and experiences.

No

categories

The categories of the job in Bullhorn. Bullhorn sends up to ten categories to LinkedIn.

No

IsPublic

Controls where the job syncs on LinkedIn and Bullhorn job board. It must equal 1.

Yes

LinkedIn Profile Widget

You can see LinkedIn candidate profiles in Bullhorn for synced candidates per submission. Applicant Insights such as profile matches of the applicant to the associated job are displayed within the panel.

Viewing LinkedIn Candidates Profiles in Bullhorn

The LinkedIn integration in Bullhorn allows you to see LinkedIn applicants as submissions, providing direct access to their LinkedIn profiles through the LinkedIn widget. Additionally, you can leverage LinkedIn-powered insights to gain more information about qualified candidates.

  1. In Bullhorn, navigate to Menu > Submissions.
  2. Select the applicable candidate, then select Submissions/Web Responses.

    This requires a LinkedIn Recruiter license.

  3. Select the Binoculars icon next to the candidate you want to view.
  4. Select the LinkedIn Apply Connect tab.

Viewing Bullhorn Candidates in LinkedIn

If you’re viewing the LinkedIn profile of a Candidate who is synced with a record in Bullhorn, the In-Bullhorn Indicator appears in LinkedIn Recruiter.

This option may also say In ATS or In Bullhorn ATS.

To view past job submissions and statuses from the ATS, click In Bullhorn ATS.

Automatic Applicant Notifications

When using LinkedIn Apply Connect sync, Bullhorn ATS can automatically generate notifications to candidates directly within LinkedIn. These notifications are triggered by specific activities within the Bullhorn Applicant Tracking System (ATS). For more on the available triggers, navigate to the LinkedIn Status Descriptions section of Enabling LinkedIn Apply Connect.