LinkedIn Apply Connect Overview

LinkedIn Apply Connect makes it easier to post your Bullhorn jobs to LinkedIn and bring applicants directly back into your ATS — no manual uploads or extra steps required.

This article provides an overview of how the integration works, what’s included, and how to get help if you run into issues.

For troubleshooting, see LinkedIn Integration Troubleshooting.

What Is LinkedIn Apply Connect?

LinkedIn Apply Connect is an integration between Bullhorn ATS and LinkedIn. It syncs jobs from your Bullhorn account to your LinkedIn Company Page and brings applications from LinkedIn directly into Bullhorn.

The integration includes two main features, each with different LinkedIn license requirements:

• Easy Apply: Syncs jobs from Bullhorn to LinkedIn and delivers candidates who apply via LinkedIn directly into Bullhorn as submissions. Requires a LinkedIn Agency Account with Job Slots.
• Applicant Insight: Displays applicant insights within Bullhorn and allows feedback sharing between Bullhorn and LinkedIn.
  • Requires a LinkedIn Recruiter Professional (RPS or RPS+) or LinkedIn Recruiter Corporate license.

If LinkedIn Recruiter System Connect (RSC) is enabled, recruiters also receive all standard RSC benefits for Easy Apply applicants.

Key Integration Highlights

• Near real-time job syncing between Bullhorn and LinkedIn

• Easy Apply enabled on LinkedIn for synced jobs

• Automatic delivery of LinkedIn applications directly into Bullhorn ATS.

  • See Reviewing LinkedIn Web Responses for more information.

• LinkedIn Profile Widget to view candidate insights and LinkedIn profile data in Bullhorn

  • Requires a LinkedIn Recruiter Professional (RPS or RPS+) or LinkedIn Recruiter Corporate license.

• Automatic applicant notifications in LinkedIn as candidates move through your Bullhorn workflow

  • Requires a LinkedIn Recruiter Professional (RPS or RPS+) or LinkedIn Recruiter Corporate license.

Availability and Requirements

• Available for all Bullhorn ATS editions except ATS Growth (formerly Team edition)

• No cost from Bullhorn — LinkedIn licensing may apply depending on enabled features

  • For more detail, see LinkedIn’s Jobs from Search and Staffing Companies FAQ

To enable this feature, please contact Bullhorn Support.

Job Wrapping

Job Wrapping is a LinkedIn-side function configured between your organization and LinkedIn Support that determines whether jobs pushed via Apply Connect are published on LinkedIn's job board. Bullhorn does not configure or manage Job Wrapping.

For more information, see Job Wrapping on LinkedIn.

Job Syncing

While this integration is a two-way sync, Bullhorn is the system of record for job data. Any change made to a Bullhorn job (including closing, publishing, or unpublishing) automatically syncs to LinkedIn. Publish or Unpublish triggers the synchronization or removal of the job from the job board.

To be eligible for syncing, the following Bullhorn job fields must be populated:

Bullhorn Field	Field Description	Required?
Job ID	Unique identifier for the job in Bullhorn.	Yes
title	Job name in Bullhorn	Yes
Public description	The public description of the job (minimum 100 characters)	Yes
isOpen	Job status (Open or Closed)	Yes
createdAt	Date created in Bullhorn	Yes
City/State OR City/Country	Job location	Yes
Country Code	Country code for the job.	Yes
Zip Code	Postal code for the job.	Yes
skills	Desired skills and experience	Optional
categories	Job categories. Bullhorn sends up to ten categories to LinkedIn.	Optional
IsPublic	Controls where the job syncs on LinkedIn and Bullhorn job board. Must equal 1 for sync to occur.	Yes

Career Portal Domain Root

LinkedIn requires a public URL with a {?} placeholder that Bullhorn replaces with the Job ID when sending individual job links to LinkedIn. For example: https://example.com/jobs/{?}. This URL is configured as the Career Portal Domain Root for your integration.

• If your organization does not have a universal URL format, use the jobPostingUrl field on each Job record to manually enter a URL for that specific job.
• Bullhorn does not support non-numeric characters appended to Job IDs by third-party systems. For example, if a content management system appends "-2" to a Job ID, those jobs will not sync correctly.

Viewing LinkedIn Profiles in Bullhorn (LinkedIn Widget)

The LinkedIn Widget in Bullhorn lets you view a candidate’s LinkedIn profile and related insights directly from their submission. Within this panel, you can see how the applicant’s experience aligns with the associated job and access LinkedIn-powered data to better evaluate candidate quality.

To view a LinkedIn candidate profile in Bullhorn:

1. Go to Menu > Submissions.

2. Select the relevant candidate, then click Submissions/Web Responses .

3. Click the Binoculars icon next to the candidate’s name.

4. Open the LinkedIn Apply Connect tab to view profile insights and matching data.

Viewing Bullhorn Candidates in LinkedIn

When viewing a LinkedIn profile that is synced with a Bullhorn candidate record, you’ll see an In Bullhorn ATS (or In ATS) indicator in LinkedIn Recruiter.

Click this indicator to view the candidate’s past submissions and ATS statuses directly from LinkedIn.

Automatic Applicant Notifications

When LinkedIn Apply Connect is enabled, candidates automatically receive status updates within LinkedIn as their application moves through your Bullhorn workflow. These notifications are triggered by specific activities in Bullhorn ATS.

LinkedIn Status	Triggering Activity
Application Viewed	The applicant’s submission status changes from a Web Response to another status. For more information, see Application Viewed.
Resume Downloaded	A recruiter downloads and views the applicant’s resume from their submission. For more information, see Resume Downloaded.
Application Rejected	The applicant’s submission status changes to a rejected status. Rejected statuses are managed under the system setting rejectedJobResponseStatus. For more information, see Application Rejected.

Getting Help

If you experience issues with your LinkedIn Apply Connect integration, here’s how to know who to contact:

Escalate to Bullhorn Support for:

• Jobs not showing on 1-Click Export

• Candidates exported to ATS not appearing in Bullhorn

• InMail notes or messages not syncing

• Jobs published in Bullhorn not appearing on LinkedIn

• LinkedIn applications not flowing into Bullhorn

Contact LinkedIn Support Directly for:

Create a LinkedIn Support ticket here.

• Apply Connect enablement issues

• Company name not appearing in dropdown

• Contract or cost-related questions

• Job slot or mapping questions

• Recruiter account configuration issues

• LinkedIn RSC or Apply Connect feature inquiries