LinkedIn RSC Overview

This article outlines the LinkedIn Recruiter System Connect (RSC) integration between LinkedIn Recruiter accounts and the Bullhorn Applicant Tracking Systems (ATS). To enable this feature, please contact Bullhorn Support.

This integration:

• Is available for Novo and S-Release clients on Corporate, Enterprise, Talent, or Healthcare editions.
• Is not available for LinkedIn Recruiter Lite accounts.
• Has no cost from Bullhorn's end. LinkedIn requires a paid LinkedIn Recruiter account.
• Links one Bullhorn login to one LinkedIn Recruiter login.
  • The recruiter must subscribe to at least one LinkedIn Recruiter seat.

Syncing

Bullhorn syncs data with LinkedIn when you add, edit, or delete an eligible Candidate, Job, or Submission after your LinkedIn RSC enablement is complete. Depending on your enablement, Bullhorn will also sync eligible Candidates, Jobs, and Submissions added/edited in the past 12 months.

LinkedIn requires certain fields to be populated in Bullhorn in order for records to sync. Please see the Syncing Bullhorn Fields with LinkedIn RSC to view a complete list of fields that Bullhorn sends to LinkedIn as part of this integration.

Highlights of this integration include:

• Syncing LinkedIn InMail and Notes to Bullhorn as notes.
•  Syncing qualified Candidate, Job, and Submission information from Bullhorn to LinkedIn Recruiter.
  • Candidate: LinkedIn Profile Widget, 1-Click Export, Syncing InMail & Notes, and Past Applicant Spotlight.
  • Job: 1-Click Export.
  • Submission: In-Bullhorn Indicator and Past Applicant Spotlight.
• Exporting Candidates from LinkedIn to Bullhorn and creating a Submission record.
• Gaining visibility of a Candidate’s LinkedIn profile via the LinkedIn Profile Widget.

Consent and Privacy

As part of the integration, Support sets up a Consent tab on Candidate records for your company if you do not already have one. This tracks candidate consent in your database and allows their information to sync with LinkedIn. For more information about consent management, see the Opt-In and Consent Management article.

The options available for adding consent to each record is different depending on whether or not you are required to comply with the General Data Protection Regulations (GDPR) relating to EU citizens:

Non-GDPR customers

Consent can be handled in one of two ways depending on how Bullhorn Support enables your integration:

• Automatic Consent: Requires no action on your part.
• Manual Consent: This requires that Candidate records default to opted out until consent is obtained from the candidate. Consent must be recorded in Bullhorn for records to sync.

GDPR customers

Consent must be handled manually. Candidate records default to opted out until consent is obtained from the candidate. Consent must be recorded in Bullhorn for records to sync.

During your initial setup, you provide Bullhorn Support with the Purpose and Legal Basis you want to use to capture candidate consent. The values that you provide to Bullhorn Support must exist on candidate records for their data to be shared with LinkedIn.

Non-GDPR Automatic Enablement

The Purpose must be “LinkedIn RSC” and the Legal Basis must be “N/A” for records to sync. For GDPR corporations and corporations with the manual enablement, the Purpose and Legal Basis must match what you decided upon during your initial enablement.

LinkedIn Profile Widget

You’re able to view LinkedIn candidate profiles in Bullhorn for synced candidates.

Steps

1. In Bullhorn, navigate to Menu > Candidates
2. Click the Binoculars next to the Candidate you wish to view.
3. Select the LinkedIn RSC tab

Alternatively, click the LinkedIn RSC tab directly from a Candidate record.

Viewing Bullhorn Candidates in LinkedIn

If you’re viewing the LinkedIn profile of a Candidate who is synced with a record in Bullhorn, the In-Bullhorn Indicator will appear in LinkedIn Recruiter (this option may also say "In ATS" or "In Bullhorn ATS"):

To view past job submissions and statuses from the ATS, click In Bullhorn ATS:

1-Click Export

1-Click Export allows you to export a Candidate from LinkedIn to Bullhorn and attach them to a Job as an Internal Submission.

Logic

The below logic is used to attach Submissions to Candidate records in Bullhorn:

• If the candidate is linked with Bullhorn and the First/Last Name matches a single Bullhorn Candidate, the Submission is attached to that Candidate record.
• If the candidate is linked with Bullhorn and the First/Last Name matches multiple Bullhorn Candidate, the Submission is attached to the Candidate record that was updated most recently.
• If the candidate is not linked with Bullhorn and the Last/First Name doesn't match a Bullhorn Candidate, Bullhorn adds a new Candidate record and attaches the Submission to it.

The following information is pulled from LinkedIn when a new Candidate record is created:

• First and Last Name
• Current Company
• A status of “New Lead”

Steps

1. On the LinkedIn Candidate profile, you’ll see three dots next to Save to project.
2. Select Export to ATS
   • This will open a menu on the right side where you can select jobs from Bullhorn:
     
3. Click Export to internally submit the Candidate to the specified Job with a source of “LinkedIn”.

If the profile isn’t already synced with an existing Bullhorn Candidate record, then Bullhorn will add a new Candidate record and link it to the Submission. If the Candidate record already exists in your database, Bullhorn will attach the Submission to that record.

Bullhorn populates the “Added by” field on the Submission with the user that performed the action.

InMail

LinkedIn InMail messages flow to Bullhorn as Candidate Notes for new and existing candidates once the integration is active. Bullhorn includes the InMail author/recipient, subject line, and body content, but does not include any attachments.

If the candidate is not synced with a Bullhorn record and opts in to share their contact information, the system will create a new Candidate record with the candidate:

• First and last name
• Current employer
• Title
• Email address
• Phone number

Once the record is created, or if there is already an existing record, Bullhorn will associate the note to the Candidate record.

Logic

When Bullhorn receives InMail information from LinkedIn, it determines if a Bullhorn Candidate record exists using the below logic:

• If the candidate's first/last name and/or email address exists on a Candidate record in Bullhorn, then the InMail is attached to that record as a Note.
• If the candidate's first/last name and/or email address matches multiple Bullhorn Candidates, the InMail is attached to the Candidate record that was updated most recently as a Note.
• If the candidate's first/last name and/or email address doesn't match a Bullhorn Candidate, then Bullhorn creates a new Candidate record and attaches the inbound InMail as a Note to the record.

Bullhorn populates the following Note fields when an InMail is sent or received:

• Author:
  • Linked In Recuiter: If the email address listed on the LinkedIn Recruiter account matches the email on their Bullhorn user account.
  • API User: If the LinkedIn Recruiter is not a Bullhorn user or the email address on their LinkedIn Recruiter account doesn't match the email on their Bullhorn user account.
• Action: LinkedIn InMail
• Comments: Reflects the InMail To, From, Subject, and Body

Notes

When a LinkedIn user enters or updates a Note on a LinkedIn profile that is synced with a Bullhorn Candidate record, Bullhorn converts the LinkedIn Note to a Bullhorn Note associated with the Candidate.

Logic

When a note is added in LinkedIn, it determines the Bullhorn Candidate to attach the note to using the below logic:

• If the candidate is linked with Bullhorn then the Note is added to their Candidate record.
• If the candidate is linked with Bullhorn and their first/last name matches multiple Bullhorn Candidates, the Note is added to the Candidate record that was updated most recently.
• If the candidate is not linked with Bullhorn and the first/last name doesn't match a Bullhorn Candidate, then Bullhorn does not create a Candidate record and the note does not get added to Bullhorn.

Bullhorn sets the following Note fields based on LinkedIn Notes:

• Author:
  • Linked In Recuiter: If the email address listed on the LinkedIn Recruiter account matches the email on their Bullhorn user account.
  • API User: If the LinkedIn Recruiter is not a Bullhorn user or the email address on their LinkedIn Recruiter account doesn't match the email on their Bullhorn user account.
• Action: LinkedIn Note
• Comments: Reflects the LinkedIn Note text.

Past Applicant Spotlight

When you perform a search for candidates in LinkedIn Recruiter, you’re able to filter your search results to focus on only those synced Candidates that have (or have had) a Submission record in Bullhorn.