Managing Unsubscribes Using a Website Opt-Out Process

Bullhorn Automation clients may wish to control their unsubscribe options through their own website, rather than relying solely on Automation’s built-in unsubscribe links. This article outlines the process to enable this feature, along with key considerations and responsibilities for clients.

The ability to manage unsubscribes from a website opt-out process allows clients to reduce unintentional unsubscribes, which may occur when bulk emails are sent to security-conscious recipients. These recipients' security protocols may inadvertently click unsubscribe links. This setup provides clients more flexibility while allowing Bullhorn Automation to comply with email provider requirements by inserting a minimal, required unsubscribe mechanism.

Important Considerations

By enabling this feature, clients can manage unsubscribe options through their website, reducing the chance of accidental opt-outs due to bot clicks on unsubscribe links. This approach is particularly useful for high-security industries where automatic link-checking is common.

Unsubscribe Link Requirement: Bullhorn Automation will still insert a one-click unsubscribe link per Google/Yahoo requirements, but this link is minimized to avoid triggering bot clicks. It will remove the unsubscribe link in the email footer.
Client Responsibility: Clients must add an unsubscribe link to their own communications to comply with legal requirements.

Before enabling consider the following risks:

This feature is applied globally, to all outbound email communications.
Clients are at risk of legal action if they do not use this feature appropriately.
If clients enable this feature, they are solely responsible for ensuring they use it with caution, and manually include an unsubscribe link in their communications.

Enablement Process

To enable the website opt-out process submit a case to Bullhorn Automation Support.