Library Tab

The Library tab is where you manage the reusable assets used across your automations. It contains three sub-tabs: Email Templates for building and storing email designs, Content Sources for connecting RSS feeds that populate dynamic email content, and Smart Tokens for creating personalized merge fields based on entity data.

For more detailed information see the article Email Library.

Email Templates

The Email Templates sub-tab displays all saved email templates as preview cards. Each card shows the template name and a visual preview of the design. Click + Add Email Template to create a new template.

When adding a template, choose from three options:

  • From Bullhorn Automation Template: Start from a pre-built template in the Automation library.
  • From Scratch - Drag and Drop: Build a rich email template using the drag-and-drop Email Builder.
  • From Scratch - Plain Text: Create a simple plain text email similar to a standard personal email.

Each template card includes the following actions:

  • Edit: Open the template in the Email Builder to make changes.
  • Copy: Duplicate the template to use as a starting point for a new design.
  • Delete: Remove the template. There is no undo.

Content Sources

The Content Sources sub-tab displays RSS feeds connected to your Library. Content sources pull fresh content into the Email Builder each time you open it, making it easy to include dynamic content like blog posts or job listings in your emails. Click + Add Content Source to connect a feed.

When adding a content source, choose from two options:

  • Add Your Own Feed: Connect your site or a favorite RSS feed to surface fresh content in the Email Builder.
  • Bullhorn Automation Collection: Add content from popular sites across an array of categories, curated by Bullhorn Automation.

The Content Sources table contains the following columns:

  • NAME: The name of the content source.
  • CATEGORY: The content category assigned to the source.
  • RSS FEED URL: The URL of the connected RSS feed.
  • ACTIONS: Options to edit or delete the content source.

Smart Tokens

The Smart Tokens sub-tab displays personalization tokens you have created for use in emails. Smart tokens pull data from specific entities and lists to dynamically personalize email content. Click + Add Smart TokenClosed Provides users with the ability to create their own dynamic merge tags and associations, additionally it is possible to add users to be notified that are not in your Bullhorn ATS. to create a new token.

When adding a smart token, choose the entity type that matches your use case:

  • Candidate-based: Creates a token using candidate data.
  • Sales Contact-based: Creates a token using sales contact data.
  • Submission-based: Creates a token using submission data, including associated candidate or sales contact information.
  • Placement-based: Creates a token using placement data, including associated candidate or sales contact information, for collecting feedback or connecting at an assignment's end.
  • Job-based: Creates a token using job data, including associated sales contact information.

The Smart Tokens table contains the following columns:

  • NAME: The name of the smart token.
  • USED IN: The number of automations using this token.
  • TYPE: The token type, such as General.
  • LISTS: The lists associated with the token, displayed as entity type tags.

To manage users who are not in your ATS but need to be included in smart token lists, select Manage Non-ATS Users at the bottom of the Smart Tokens tab.