Automation Metrics Dictionary

Automation Metrics are available to customers with both Bullhorn Analytics and Bullhorn Automation. While Enterprise Edition users can access these metrics throughout Bullhorn Analytics, users of other editions can view them specifically via the Automation Dashboard.

This article lists and defines the standard Automation metrics available for Bullhorn Analytics. The Targetable? column indicates whether the metric can be used as a target. See Targetable and Non-Targetable Metrics for more information.

There are some differences in the naming of metrics between the US version and the UK & the Rest of the World (ROW) version. These are indicated next to the Metric Name.

Automation At Risk

Automation At Risk metrics allow you to track candidate interactions with Automation Engagements to identify those at risk due to lack of engagement.

Metric Name	Targetable?	Description
Pending Starters With No Call & No Engagement in Last 30 Days	Yes	The total number of unique Candidates with a start date after the current day with no Call or Automation Engagement in the 30 days prior to the current day.
Finishers With No Ext, CV, Int, Placement, or Engagement (UK & ROW) ----- Finishers With No Ext, Sub, Int, Placement, or Engagement (US)	Yes	The total number of unique Candidates with an end date (original or extension) ending in the selected timeframe and with no Automation Engagement or Extension or new Placement created within 28 days of the end date.
Contractors At Risk & No Engagement	Yes	The total number of unique candidates with an end date (original or extension) in the selected timeframe with no Automation Engagement, further Extension, CVs sent, Interviews or Placements.

Metric Name

Targetable?

Description

Pending Starters With No Call & No Engagement in Last 30 Days

Yes

The total number of unique Candidates with a start date after the current day with no Call or Automation Engagement in the 30 days prior to the current day.

Finishers With No Ext, CV, Int, Placement, or Engagement (UK & ROW)

-----

Finishers With No Ext, Sub, Int, Placement, or Engagement (US)

Yes

The total number of unique Candidates with an end date (original or extension) ending in the selected timeframe and with no Automation Engagement or Extension or new Placement created within 28 days of the end date.

Contractors At Risk & No Engagement

Yes

The total number of unique candidates with an end date (original or extension) in the selected timeframe with no Automation Engagement, further Extension, CVs sent, Interviews or Placements.

Automation NPS

Automation NPS metrics measure responses to Automation Net Promoter Score (NPS) surveys. In Bullhorn Automation, this requires the Engagement Survey question to be set to “Net Promoter Score (NPS)”.

Metric Name	Targetable?	Description
Net Promoter Score (NPS)	Yes	A number scale selection in response to a question in the Automation NPS Survey. You can choose either a 1-5 or 0-10 scale. For example, "How likely are you to refer us to a friend or colleague?". NPS Score is calculated using the formula: (Number of Promoters — Number of Detractors) / (Number of Respondents) x 100.
NPS Detractors	Yes	Detractors give a score of 1-3 on a 1-5 scale or a 0-6 on a 0-10 scale for the Automation NPS Survey. They aren't particularly satisfied by the provided service.
NPS Passives	Yes	Passives give a score of 4 on a 1-5 scale or a 7-8 on a 0-10 scale for the Automation NPS Survey. They're satisfied but unenthusiastic, and are excluded from the NPS score calculation.
NPS Promoters	Yes	Promoters give a score of 5 on a 1-5 scale or a 9-10 on a 0-10 scale for the Automation NPS Survey. They're loyal and likely to engage again.

Automation Performance

Automation performance metrics evaluate the effectiveness of your Automations by tracking email and survey responses, helping you optimize engagement.

Metric Name	Targetable?	Description
Total Automation Sends	Yes	The total number of Bullhorn Automation messages sent within the selected timeframe.
Total Automation Opens	Yes	The total number of times Bullhorn Automation messages have been opened within the selected timeframe.
Unique Automation Opens	Yes	The number of times Bullhorn Automation messages have been opened within the selected timeframe. This does not include messages opened more than once by the same recipient.
Total Automation Clicks	Yes	The total number of times links in Bullhorn Automation messages have been clicked within the selected timeframe.
Unique Automation Clicks	Yes	The number of times any link in Bullhorn Automation messages has been clicked within the selected timeframe. This does not include multiple link clicks in the same message by the same recipient.
Total Automation Bounces	Yes	The total number of times Bullhorn Automation messages have been undeliverable within the selected timeframe.
Completed Automation Survey Responses	Yes	The total number of completed Bullhorn Automation Surveys within the selected timeframe.
Started Automation Survey Responses	Yes	The total number of Bullhorn Automation Surveys that were started but not completed within the selected timeframe.
Total Active Automations	Yes	The total number of Bullhorn Automations that are active within the selected timeframe
Total Candidates Assigned To Automations	Yes	The total number of unique Candidates assigned to a Bullhorn Automation within the selected timeframe.
Automation Open Rate	No (Ratios can't be targetable)	Ratio comparing the total number of Bullhorn Automation opens to the total number of Bullhorn Automation sends.
Unique Automation Open Rate	No (Ratios can't be targetable)	Ratio comparing the number of unique Bullhorn Automation opens to the total number of Bullhorn Automation sends.
Automation Click Rate	No (Ratios can't be targetable)	Ratio comparing the total number of Bullhorn Automation clicks to the total number of Bullhorn Automation opens.
Unique Automation Click Rate	No (Ratios can't be targetable)	Ratio comparing the number of unique Bullhorn Automation clicks to the total number of Bullhorn Automation opens.
Automation Bounce Rate	No (Ratios can't be targetable)	Ratio comparing the total number of Bullhorn Automation bounces to the total number of Bullhorn Automation sends.

Data Health Scorecard

Data health metrics help manage Candidate and Job data by providing more visibility into data-related issues such as missing attributes.

Metric Name	Targetable?	Description
Assigned Live Jobs	No	The total number of Jobs/Vacancies that are currently live and assigned to a user (via the Assignments field).
Live Vacancies Added In Last 14 Days With No Client Submissions ----- Live Jobs Added In Last 14 Days With No CV Sent	No	The total number of live Jobs/Vacancies added within the last 14 days with no CVs Sent/Client Submissions.
New Candidates Missing One or More Key Data Attributes	Yes	The total number of candidates added in the selected timeframe that are missing data for name, job title, phone number, email address, and/or owner.
Jobs Added Missing One or More Key Data Attributes	Yes	The total number of jobs added in the selected timeframe that are missing data for job title and/or owner.

**This is a point-in-time metric that will always show the current value, regardless of the timeframe.