Amplify Outreach Metrics Dictionary
Amplify Outreach Metrics are only available to Bullhorn Amplify customers.
Amplify Outreach Metrics give you visibility into how your team uses Amplify Outreach, so you can track the messages sent and the people reached, see which campaigns are used most, and see how Outreach relates to submissions and placements.
The metrics and ratios listed in this article are used in the Amplify Dashboards: Outreach Tab. The Targetable? column indicates whether the metric can be used as a target. See Targetable and Non-Targetable Metrics for more information.
What Counts as Outreach Activity
Amplify Outreach campaigns are automations built in Bullhorn Automation with the Allow in Amplify setting selected. Any ATS user can enroll a Candidate or Client Contact, individually or in bulk, review the personalized messages that Amplify generates, and start the campaign. Messages are sent from the user who enrolls the record.
Only outbound emails and text messages are counted as Outreach steps. Other steps in the automation, such as tasks and waits, are not counted.
Metrics that include Outreach Assisted count records where the Candidate or Client Contact was sent at least 1 outbound Outreach step within the last 6 months.
For details on Amplify Outreach, see Amplify Outreach and Initiating an Amplify Outreach Campaign.
Outreach Activity Metrics
Outreach activity metrics track the messages sent, and the Candidates and Client Contacts reached, within the selected timeframe.
| Metric Name | Targetable? | Description |
|---|---|---|
|
Outreach: Total Steps |
Yes |
The total number of outbound Outreach steps (SMS messages or emails) to Candidates or Client Contacts sent in the selected timeframe. |
|
Outreach: Candidates Enrolled |
Yes |
The total number of Candidates who were sent at least 1 outbound Outreach step in the selected timeframe. |
|
Outreach: Contacts Enrolled |
Yes |
The total number of Client Contacts who were sent at least 1 outbound Outreach step in the selected timeframe. |
Outreach Assisted Metrics
Assisted metrics track the submissions and placements created within the selected timeframe where the Candidate or Client Contact had been sent an Outreach step beforehand.
| Metric Name | Targetable? | Description |
|---|---|---|
|
Internal Subs: Outreach Assisted |
Yes |
The total number of Shortlists / Internal Submissions created in the selected timeframe where the Candidate or Client Contact was sent at least 1 outbound Outreach step in the 6 months prior. |
|
CVs / Client Subs: Outreach Assisted |
Yes |
The total number of CVs Sent / Client Submissions created in the selected timeframe where the Candidate or Client Contact was sent at least 1 outbound Outreach step in the 6 months prior. |
|
Placements: Outreach Assisted |
Yes |
The total number of Placements created in the selected timeframe where the Candidate or Client Contact received at least 1 outbound Outreach step in the 6 months prior. |
Ratios
The Outreach ratio compares Outreach metrics. It is displayed as a percentage, rounded to the nearest whole number. Ratios cannot be used as targets.
| Metric Name | Targetable? | Description |
|---|---|---|
|
Outreach Impact |
No |
The proportion of total Placements where the Candidate or Client Contact received at least 1 outbound Outreach step in the 6 months prior. Ratio: Placements: Outreach Assisted ÷ Total Placements. |
Outreach Attributes
The following attribute is used to break down Outreach metrics in the Outreach Campaigns Usage panel. It is not a metric, so it has no Targetable? setting.
| Attribute | Description |
|---|---|
|
Amplify Events Automation Name |
The name of the Outreach campaign (the automation in Bullhorn Automation) that sent the step. Shown as the rows of the Outreach Campaigns Usage panel. |